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From Twitter, because I've got more of an audience there. Start at the bottom for sequence.
#bookpublicity Point being that's not an organic and/or magical process by which a given author becomes terribly lucky.
#bookpublicity That "little longer" can mean an author gets midlisted on Book 2 or 3, based on initial sales.
#bookpublicity those titles that don't get a push may in fact do better than those that do. It happens, but it takes a little longer.
#bookpublicity what happens to the books that are released at the same time? They get less...stuff. Fewer ads, fewer reviews, less push...
#bookpublicity "Everyone" talking about a given book generally means that it's been seeded - sent out for early, reviews, blurbs, etc.
#bookpublicity The publicity push for an "IT" book generally involves ads, status reviews, book blogging tours and media appearances.
#bookpublicity Or may have some other thing that makes them or the book stand out from all the other releases in that time frame.
#bookpublicity is the single title that is the "IT" book of a given release cycle. The author may be known in other genres or mediums.
#bookpublicity again. The book may have won an award or gotten a film option. But more common in SFF, especially from big publishers, is...
More#bookpublicity: more likely, have hired a great publicist. The book may have come to the attention of someone with lots of media clout.
More#bookpublicity given book, particularly a first novel, it is not happening in a vacuum. The author may be a great publicist or have...
#bookpublicity diverse and representative genre, we have to look at the books we love that people aren't talking about enough.
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Let's chat a bit about #bookpublicity and pushes for specific titles, shall we? As a rule, if *everyone* is suddenly talking about a...
*eyes can of worms. Goes for it.*
*eyes can of worms. Goes for it.*